The Pulse Magazine October-November 2023
The Pulse Magazine October-November 2023
The Pulse Magazine October-November 2023
The Pulse Magazine October-November 2023

INSIDE THE MAGAZINE

On the Cover

Sam Balsara on the immutable laws of Advertising & life

AI ownership: A web of complexities

If you haven’t built a brand, all you have built is CTA and CTR: Mayur Hola

Quick Reads

Coca-Cola's AI milestones

Impactful AI campaigns

AI content creators you need to follow

Merging giants

Exploring the rise of virtual influencers ft. Himanshu Goel

Shaping the future of ad agencies

Featured

AI in Advertising: From emergence & integration to foresight

Balancing AI innovation & sustainability

Normalising sex through Marketing

Exploring evolving roles & skills in Marketing

Coca-Cola #MagicWaliDiwali Case Study

How is AI driven data revamping purchase journey

How does AI affect the budgeting of an agency

Balancing efficiency with empathy: The evolution of AI in CRM

What’s next for AI-first agencies?

Are ads becoming too templatised?

Make Advertising happy again

Decoding Digital celebrities

Trends

The future is here: AI trends in Advertising & Marketing

Leveraging AI for better hiring

Leading trends defining Digital Marketing

Branding in the meme age

Branded Content Marketing trends

Unwrapping the Gen Z code: Packaging your way into hearts & shopping cart

Content Marketing trends

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